In short - Sydney is a brand and community builder.
She is currently a Director at DECIEM, The Abnormal Beauty Company, a Toronto-based skincare company with global reach. You'll be most familiar with one of their brands - The Ordinary. It's the #1 Skincare brand in many retailers and on TikTok, and it changed the beauty industry altogether.
Sydney has been with DECIEM for over half of The Ordinary's life. She's held various roles, including Head of Global Brand, and Head of Commercial for Canada + Latin America. She's launched new products, expanded into new countries, and grown internal teams. At present, she is acting as Chief of Staff for the Global Brand President.
Along with her commercial and brand work, Sydney is a keynote speaker, and hosts a wine club women’s networking event. When her laptop is closed you can find her running, eating chocolate and plotting her next travel destination (and, of course, sleeping.)
WORK EXPERIENCE :
Currently: Director, Internal Communications + Planning | DECIEM | Toronto
Previous: Head of Partnerships, Canada + Latin America | DECIEM | Toronto Global Head of Brand, The Ordinary | DECIEM | Toronto. Sr. Brand Manager, The Ordinary | DECIEM | Toronto Brand Experience Manager | DECIEM | Toronto
Brand Marketing Specialist | Canada Goose | Toronto
Product Marketing Specialist | Canada Goose | Toronto
Marketing Coordinator | Clarks Shoes | Toronto
Community Manager | Mercer Warehouse | Edmonton
Education:
BSc. Textile Sciences & Fashion Marketing
University of Alberta | Edmonton
Certificate in Leadership University of Alberta | Edmonton